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Mar 152013
 

A kick in the teeth.

Alas the news of Google Reader’s impending departure has reached the muddy shores of Greenwich. I am devastated. Still seething from Google replacing their small-business friendly Google Products to the new monetised Google Shopping,  the news that Google will soon be retiring their RSS reader service has left me feeling like I just been stood up for the second time by a negligent Google readerboyfriend/girlfriend.

Just  yesterday Google announced it was officially ditching the service on 1 July, giving invested users like myself who have used this tool to help them organise their lives three months to relocate all their bookmarked reads.

Extreme as it is, for many this chap on youtube has hit the nail on the head (a must watch).

No idea what I’m taking about? See our article What is RSS?

Moving on

I decided the best way to move on was to install myself a rebound RSS reader.

at gizmag.com has published a very timely top ten list of The best Google Reader replacements. and have recomended just five worthy alternatives over at cnet.com. Lifehacker.com have written a step by step guide to finding the right replacement RSS Reader for you. Technorati.com have an alarming doomsday style countdown marking the day of Google Reader’s demise and note that Digg are currently building their own replacement as a priority, but how long will this take? Feedly.com are already in waiting for those moving from Google reader before it meets it’s end.

Clearly I’m already on it.

It was a swift decision, which is rather unlike me, but for the moment I have decided to go with Feedly because it promises a seamless transition from Google Reader, is PC and Android compatible and offers numerous different different navigation and display option which I at first glance find appealing. Only time will tell.

I can already vouch for the seamles transition, I literally visited www.feedly.com for the first time about 4 minutes ago and am already browsing through my favourite feeds magazine style. It’s also already on my smart phone.

Are you mouring Google Reader? Didn’t know? What is your preferred replacement? Share with a comment.

Feb 142013
 

PR professionals Teresa Hunt and Mary Bennet, previously responsible for PR of the likes of Momentum Pictures, Universal Pictures, Disney Channel, Planet Rock and The Royal Television Society have joined forces to launch a new bespoke PR agency. Headed by two women with a specialist knowledge of the international entertainment industry this new specialist agency has a promising future creating a buzz about new TV companies and products. Magpie Graphics are very proud to be a part of the launch of this new agency by way of logo design and building of their brand new website www.hobnobpr.com. hobnob PR website homepage screenshot

Take a look at all our work for hobnob PR.

Aug 012012
 

Since new client Pharmanalysis came aboard Magpie Graphics has been working hard trying to create the beautiful upmarket website Dr. Honerjäger, MD, PhD always wanted. Ethics akin to that of Hippocrates are at the core of Pharmanalysis business and thus a derivative artwork of the pioneer graces the first page of the website.  The Pharmanalysis website is now finished and live at www.pharmanalysis.de. Read more about the website in our portfolio.

Mar 222012
 

Half of the time my clients have it in the bag, they’re established and organised with a structured plan of action …and a regular printing company. Other times the clients are business start-ups or new-to-marketing with all the enthusiasm in the world but little idea which order to do things in. My tip of the day to help ensure you get the most from your graphic design budget is to make sure you find you printer before you brief your designer.

But why?

Artwork SpecificationsThere has been a recent rise in budget printing companies who, although great for small businesses who need their graphics printing on shoestring budgets, do not conform to industry standards. Most printing companies work to specific sizes such as A6 or DL. Some budget printing companies however have their own slightly different sizing (probably to maximise the amount of prints that can be made from one sheet of card). A business card or flyer from one of these companies may be a different size to that you might be expecting…or what the designer is expecting when laying out the artwork if not told in advance. If your prints ends up coming back with the email address cropped off because the designer was given the wrong sizes that’s money down the drain!

In addition to this, there are finishes and detailing that some printers do not offer and if a designer knows this in advance they will avoid incorporating into the design. If on the other hand you want your designer to incorporate something special, perhaps some spot-varnish or custom cut-out sections, you will need to ensure you select a printer who can perform these tasks before the designer starts work, otherwise you may end up having to pay the designer to alter the artwork retrospectively.

The key thing to remember is this…

Once you have chosen your printer and the product you want creating ask the printer for ‘spec’ (artwork specification) and tell your designer before they start the work, it could save you money in the long run.

Nov 102011
 

RSS iconA client asked me the other day “what is an RSS feed”?

A buzz has been floating around their office but no-one has yet got to grips with this web tool so keeping it simple, here’s an explanation.

In brief, RSS (short for Rich Site Summary) is a format for delivering regularly updated web content. Many news sites, blogs and other online publishers syndicate their content as an RSS Feed for readers to access via an RSS reader or mobile device. For example our very own website updates can be delivered by RSS feed (click to view it). Continue reading »

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Oct 012011
 

In the past I have had beef with my RSS feed, it on occasion threw up an XML Parsing Error. I found myself searching Google and forums for a clue to the problem and it seems I wasn’t the only one. The web is smothered with people having the same problem…

But worry no more as the solution is buried deep within the belly of the web at w3it.org. They discovered a snazzy snippet of code which you paste into your RSS files and it seems to do the trick, it got my RSS feed up and running in seconds. I hope it works for you too…

Get the fix:

http://www.w3it.org/blog/wordpress-feed-error-output-solution-how-to/

Jul 142011
 

GOSH Monsters Book HomepageFor few weeks Magpie Graphics has been working hard on an exciting new project with it’s founder Clark Beecroft. On our part the project has involved building an unusual, fun and bold website for children in the hope of raising funds to help the children of Great Ormond Street Hospital.
The project is called The GOSH Monsters Book, a publication in the making where all characters in the book are created by Children across 33 London Boroughs and transformed by a selection of talented illustrators. The website includes additional features including an open monster competition, a photo gallery of the children to contributed to the book and instructions on how to play Monsters at home.
The project has be a pleasure to work on and Magpie Graphics wish Clark and the team the best success.

View GOSH Monsters Book in our portfolio.
Or visit the new GOSH Monsters Book Website for more information.

Jul 072011
 

GOSH Monsters Book TeaserOver the last few weeks Magpie Graphics has been working hard on an exciting new project called GOSH Monsters Book with it’s founder Clark Beecroft and his cohorts. I can’t let too much out of the bag at this point but the website is due to go live within the next week. Pop back soon for more information.